The Fragmented Pet Industry.
The pet industry is indeed fragmented and can be seen as broken in some aspects due to the presence of silos and a lack of unity among its different stakeholders. That’s where Barkera comes in. We unite experts within the pet industry to help educate pet owners on proactive pet care.
Pet Industry Research and Initiatives
Far too often, pet owners find themselves navigating the complex world of pet care with inadequate information, leading to suboptimal outcomes for their beloved companions. By enhancing access to comprehensive, easy-to-understand educational resources, we aim to transform pet owners’ perspectives of the industry as a whole. Through our commitment to educating and empowering pet owners, we envision a future where pets receive the best care possible, and the pet industry becomes a beacon of trust, compassion, and excellence. Together, we can raise the bar for pet care and strengthen the bond between humans and their four-legged friends.
Pet Industry Problems
Lack Of Education
